Transforming complex data into an intuitive user experience.

ShopController needed a user-friendly interface for their automotive shop management solution that could:

• Serve three distinct user personas with different technical abilities

• Handle massive volumes of specialized data

• Replace outdated systems with intuitive digital workflows

• Operate in real-time for both customer interactions and backend management

I created a psychology-informed design approach that:

• Prioritized User Psychology: Applied cognitive load management principles to prevent information overload while maintaining full functionality.

• Developed Modular Components: Built flexible UI elements that adapted to each user's needs and permissions, including:

• Dynamic job tiles that evolved throughout service lifecycles

• Streamlined customer intake workflows

• Visual management systems for operational oversight

• Created a Comprehensive Design System: Delivered a complete library of components, spacing standards, and automotive-specific iconography that established a foundation for current and future products.

• Quick iterations with Figma prototyping.

Measurable Insights

• Eliminated costly paper-based errors

• Modernized inventory management, reducing overhead

• Enhanced customer satisfaction through improved communication

• Accelerated development of subsequent products from my design system

• Provided leadership with actionable business intelligence