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This Work
Transmit Studio
A Robot That Redefined WordPress Service
The Problem: Outdated Identity in a Crowded Market
Dave at Transmit Studio faced a significant challenge: his brand identity was outdated and no longer aligned with his business goals or brand promise. As he pivoted to focus exclusively on WordPress development, he needed a fresh identity that would not only reflect his expertise but also set him apart in an oversaturated market. Compounding the challenge, Dave lacked a clear brief or vision for the rebranding, leaving Tim Preut Design with a blank slate to navigate. The task was to create a distinctive, personality-driven identity that communicated Dave’s unique value—exceptional customer service and a vibrant personality.
The Solution: A Robot That Redefined WordPress Service
To tackle this challenge, I began by diving deep into understanding Dave’s strengths, goals, and competitive edge. Through thoughtful questioning, it became clear that his standout qualities were his engaging personality and unparalleled customer service. These insights became the foundation of the rebrand.The centerpiece of the new identity was "Ubie," a custom-designed robot mascot symbolizing "at your WordPress service." Ubie added a magical and approachable touch to the brand, embodying Dave’s commitment to making clients’ lives easier. The logo design incorporated a typeface inspired by coding, adding a subtle nod to his technical expertise while maintaining a playful tone.Deliverables included:
A versatile logo suite with variations for different applications.
A cohesive color palette and typography system.
A comprehensive Brand Style Guide to ensure consistency across all platforms.
The result was an identity that not only captured Dave’s personality but also visually distinguished Transmit Studio from competitors in the crowded WordPress development space.
