Transforming a WordPress agency through strategic brand design

Webmo was struggling with:

• An outdated brand identity that didn't reflect their expertise

• A founder reluctant to be the face of the company or charge market rates

• Difficulty attracting premium US clients despite having strong technical skills

A clever solution

I implemented a comprehensive rebrand focused on authentic positioning:

1. Strategic Repositioning: Identified their ideal market (US business owners) and unique value proposition (technical expertise with personalized service).

2. Distinctive Visual Identity: Created a clever logo using "://" to form a "W" paired with vibrant Holi-inspired colors that differentiated them from typical tech aesthetics.

3. Confidence-Building Assets:

   • Designed a focused one-page website with high-conversion elements

   • Developed custom AI imagery for brand consistency

   • Created video testimonial sections to showcase client success

   • Built Instagram templates for ongoing brand maintenance

4. Founder-Forward Approach: Strategically positioned Moin and his team as visible experts, breaking through his hesitation about being the face of the business.

Measurable Highlights

• Increased engagement on social platforms

• Attracted higher-quality clients from the US market

• Enabled value-based pricing appropriate to their expertise

• Empowered the founder to confidently showcase his expertise