← All work

This Work

Webmo

Meaningful branding for a purpose-led web developer.

Strategy Phase

Webmo needed help. Their brand looked dated and their founder Moin was hesitant about showing his face or charging US market rates. Despite running a skilled WordPress development team, they weren't getting the clients they deserved.

Quick wins from our strategy sessions:

  • Identified target market: US business owners needing WordPress expertise

  • Uncovered unique strengths: deep technical knowledge and personal service

  • Tackled confidence issues head-on: got Moin comfortable being the face of his brand

  • Set competitive pricing: developed strategy to charge based on value, not location

Creative Phase

Turning strategy into visuals that actually work. Here's what I made:

Brand Identity

Built a clever logo using "://" to form a "W" - instant connection to web development. Added vibrant colors inspired by Indian Holi festivals to stand out from the typical tech blues.

Website & Digital Assets

  • Designed a punchy one-page website

  • Created video testimonial sections that convert

  • Built custom AI imagery for brand consistency

  • Made Instagram templates Moin could easily update

The Game-Changing Stuff

  • Got Moin and his team front and center on the website

  • Created a brand that looks professional but feels approachable

  • Delivered everything in Figma so they could actually use it

The results? More Instagram engagement, better clients, and a founder who finally feels confident charging what he's worth. Most importantly, Moin stopped hiding and started leading with his expertise.