Strategy Phase
Webmo needed help. Their brand looked dated and their founder Moin was hesitant about showing his face or charging US market rates. Despite running a skilled WordPress development team, they weren't getting the clients they deserved.
Quick wins from our strategy sessions:
Identified target market: US business owners needing WordPress expertise
Uncovered unique strengths: deep technical knowledge and personal service
Tackled confidence issues head-on: got Moin comfortable being the face of his brand
Set competitive pricing: developed strategy to charge based on value, not location
Creative Phase
Turning strategy into visuals that actually work. Here's what I made:
Brand Identity
Built a clever logo using "://" to form a "W" - instant connection to web development. Added vibrant colors inspired by Indian Holi festivals to stand out from the typical tech blues.
Website & Digital Assets
Designed a punchy one-page website
Created video testimonial sections that convert
Built custom AI imagery for brand consistency
Made Instagram templates Moin could easily update
The Game-Changing Stuff
Got Moin and his team front and center on the website
Created a brand that looks professional but feels approachable
Delivered everything in Figma so they could actually use it
The results? More Instagram engagement, better clients, and a founder who finally feels confident charging what he's worth. Most importantly, Moin stopped hiding and started leading with his expertise.